HowCool.com plays to the fetish market and makes no bones about it. If you want a patent leather bra in sizes up to 3x, this is your stop. Prices are reasonable – around $40, and the selection is… specific. I am again not pleased with the way the women are presented as sex objects rather than sex participants, and while I understand there’s a bit more complexity as this site aims for the BDSM crowd, there is even some inconsistency about the body type it markets to.
Just to demonstrate, look at these two models, both used in the plus size section:
The only reason I can think of for this drastic difference in body type (imagery’s about the same) is that the marketers at HowCool are assuming that it’s not the women buying these items for themselves. Also, I’m very, very worried about the health of the model on the left.
…and would you believe I don’t play well with other feminists?