May

27

Out to Sea the Swimwear: LL Bean

≡ Category: Sport and Swim | ≅

LL Bean has a guide for women looking for a swimsuit that fits their body type. The types remind vaguely of those IQ tests given to children: shapes are qualified as triangle, rectangle, circle, and star. The designs and color choices are OK, but I’m half expecting to see a “square peg round hole” branding campaign.




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