Alloy is a younger store that definitely aims for a teen market; sizing stops at 25 (equated on their sizing chart with up to 52″ hips and waist), and they do what I think of as “pop” designing – they simply offer their mainstream trend sizing in increasingly larger sizes. Alloy does not deliberately design with the plussie in mind.
Interestingly, even with this pop sizing trends, there are some looks that really do work on plussies littered among their options. These may or may not be appealing to the over 35 set, but even so, they do have a certain friendliness to curves not necessarily found in other pop-design clothing sources:
Cinch halter tee.
Why I like it: I think, for plussies that like the feel of a halter who are aware that it’s not a great look, this is a modesty-and-dignity preserving alternative. I also like layered looks where the effort is taken out of the layering. It’s light, it’s cute, and it’s versatile.
I favor slightly higher-waisted jeans on plus figures for many reasons, most based on how thong just don’t work well on us (now boyshorts… but again, share it with someone special, not the whole world.) I like these jeans because of the double-button waist; it puts ‘em up, and makes sure they stay up.
Squareneck flounce dress
Why I like it: Mainly, this is a selfish choice. I have a short waist, a tummy, and very muscular legs and well formed breasts. I know this would look good on me, whether I wore flats or heels. It would also disguise my fatty arms.
Flare leg pants continue to be in, and they are a blessing to plussies in general. For some reason, I’ve been very drawn to pants with a double-button front/nautical look. They’re great over dress boots, and give a slightly dressier look than that imparted by jeans.