Anti-Obesity Ads are Coming

Evidently, the “epidemic” (quote marks are used because the math demonstrates that the rate of obesity in the US and the UK doesn’t even come close to qualifying as an epidemic) has prompted the US Department of Health and Human Services to launch a series of anti-obesity ads. My question is, why? I know the reason given: large people get extra diseases. But the fact is, they don’t – the math across the board rules out weight as a cause of disease. Food choice, definitely – too much fat intake makes the heart go “ow!”. Lack of exercise, oh yes, it will bite you in the end as your organs need you to refresh your blood flow on a regular basis. But BMI by itself – nope, nada, zip. Sorry.

But the critics aren’t happy, calling the new ad spots “weak.”

The seal of the United States Department of He...

The seal of the United States Department of Health and Human Services. The symbol represents the American People sheltered in the wing of the American Eagle, suggesting the Department’s concern and responsibility for the welfare of the people. The colors are reflex blue and gold. This seal is now just used for mainly legal purposes; the department has a separate logo which is used for its visual identity. More information here and here. (Photo credit: Wikipedia)

Yes, unless the government incurs hate, fear, and disgust, it just ain’t good enough. Targeting smokers, I get – you can and do make other people seek. Just track the neighborhoods destroyed by meth lab explosions to see why illegal substances are a serious problem.

So my question is, what’s really going on here? Is it just that basic tribal need to persecute someone coming out in an ugly, government approved way? Again, people DIE of anorexia. But weight gain – it would take a long time to kill you. So quit covering up with emo bullshit tactics – what’s the real deal?

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Release date May 3, 2004.