Belt Me: Deva Lifewear

Monday, January 28, 2008
By di

Deva Lifewear is one of those conscientiously conscious businesses that makes me shake my head a little. Everything they do and create is aimed towards creating a sustainable business and planet, all within the framework of hippie style. While absolutely not the stuff of the rotating fashion world – fashion’s changing nature goes against their very core – their consistent, classic look extends even to their accessories, and does still allow for some creativity of appearance. Such as what you might choose to do with this belt:

deva_belt.jpg

While I for one have never dreamed of wearing a broomstick skirt with a belt (usually only straight skirts get belted) it is a slightly different take from the hip scarf more commonly worn.  While I have to confess I often wonder if this is where cults bulk purchase their uniforms, it’s clothing that isn’t fashion and doesn’t try to be, so on many levels I must force myself to reserve fashionista/fatshionista judgment.

2 Responses to “Belt Me: Deva Lifewear”

  1. What a strange “shop” you chose! Are they paying you? I fit myself into the “hippie” category, but these clothes are really odd! “Cult uniforms”- hilarious! They must not be paying you.

    I’m lovin’ your blog. Thanks.

    #7324
  2. di

    Bonnie -
    I mark all “paid” posts “Sponsor Posting” and usually I only do them for smaller shops/the microbusinesses you see advertising on the right side. I can see where someone might think these might be paid, and I’ve thought about it, but the truth is, I also speak up when something marketed to plus sizes is really, really awful. So far the most part this blog is just an example of research and digging skills a good portion of Gen Y doesn’t have – and there are some things, like the above, that I dig up and show people no matter what I think about them.

    #7331

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