I’ve been reading plus size fashion blogs and they range across the spectrum in terms of how relevant they are to plus size women and their clothing options.
If you’re writing about plus size fashion, here are a few guidelines:
- 1.If you think that plus size starts at size 4, you shouldn’t be writing about plus. If you think it starts at 14 (it doesn’t) you should go and actually look at some people who are size 14. Plus sizes start at 16, and a larger clothing size does not automatically equal “fat.”
2. Get familiar with multiple body types. I admit I often shop for myself here, but I do try to keep an eye out for what would work well on other body types.
3. Plus size fashion is still mostly consumer-based. So you actually need to spend some time hitting Google and mining online magazines and forums to get a good grasp of what’s out there, because you’re not going to see it on a runway (with the notable exception of Velvet d’Amour.)
4. Quit fishing for celebrities. One “plus” blog actually brought up Kim Kardashian as a “plus role model.” I was furious; it isn’t the first time I’ve thought that blogger was unqualified on the topic. I also see a lot of references to America Ferrerra as a plus size cover girl. Both these women are around size 6-8 – which is most definitely not plus sized. While Queen Latifah, Beth Ditto and Nikki Blonsky are true plus-sized fashion anchors, there just aren’t enough plus celebrities around for women to use a “celebrity role model” as is recommended by some fashionistas. Plus women are carving their own styles, template free.
5. If you find a private/indie designer targeting the plus market, make sure you give them some attention, somehow, even if it’s just a link on your blog.
6. Learn about clothing. I’m in the process of learning more about sewing and clothing construction so I have a better idea of what’s reasonable to expect from consumer clothing – and what’s not.
7. RESPECT YOUR TARGET AUDIENCE. Don’t regale people with diets and “motivation.” Just respect that you don’t know who is really reading or what their motivations are, and keep to the topic/overall ideology of your blog.