Note from Di: Lingerie designer Lulu West recently supplied some pieces for review that were of exceptional quality. Intrigued, I decided to find out more about this new company on the plus size lingerie scene.
Is Lulu West your first foray into fashion? How long have you been in business?
Yes it is our first launch in the fashion industry. We launched November 15th of 2011 and have been featured in Plus Model Magazine in December 2011.
Are you able to do international sales?
Yes. And we offer free shipping on all of our products however we are unable to cover the costs a customer may incur for returns.
Please share your design background, and tell me about why you chose to design lingerie and swimwear.
We have been in the industry for over 10 years specializing in swimwear and lingerie. Lu Lu West was created through our love of fashion right great fitting silhouettes for plus size women. We have a designer and fit background. Fit is so important to us at Lu Lu West and defines us a luxury brand. We also deliver on the best materials, color, aesthetic design as well as on emotion.
What are you bringing to plus size women that’s unique to you?
We were so tired of seeing dated designs, colors, and prints for the plus size woman. It’s unfortunate this customer is bombarded with bad designs. Even though the industry has improved over the past few years with an influx of new designers and brands catering to the plus size woman it is still dominated by bland fashion that really does not do her justice. We at Lu Lu West bring classic and timeless fashion with a great fit in high quality fabrics. Our focus is purely on the plus size woman and creating fashion that compliment her.
Your swimsuit designs fascinate me, especially the plus size bikini. Can you tell me more about the inspiration for it? Can your swimwear be used by women in sports?
Inspiration has been the 50′s pin-up girl. We were tired of seeing unflattering swimwear out there for the plus size woman. So we infused fun, sexy, playful designs with a bit of a retro look into our swimwear. The old mind set of plus size women needing to "cover up" is out and celebrating their bodies is so in! We want what our friends have but with the support we need. There are several pieces within our Lu Lu West collection that can be utilized by women in sports. The black and white polka dot one-piece featured under swimwear will provide necessary support during low impact activities such as water aerobics.
What item in stock is your personal favorite? Is there a particular item you wear yourself?
The "Oh So Marilyn Slip" is one of our favorites. It has a sexy halter and a fluted hem so you can mimic Marilyn in the iconic scene of her standing over that subway grate. For swimwear we love the "Scoop Neck Halter Top" and "skirted bikini bottom" this style gives us plenty of support and and we love having a skirt over the bikini. Also with the retro styling we can show a little of our mid-riff without feeling exposed. What would you like Fat Chic readers especially to know about Lulu West lingerie? Our lingerie is for the plus size woman that wants to feel sexy in beautifully designed lingerie. Design is so important in aesthetic, color, and silhouette and is carefully married with the importance and attention to fit creating the experience of feeling beautiful, comfortable, and sexy all adding to the emotional experience of Lu Lu West.