Fat Chic has stayed in a locked pattern pretty much since its inception. It rests somewhere between the personal and the topical, leaning in with the occasional picture here and then veering out so far that readers sometimes mistake it for a commercial blog. The truth is that it falls somewhere in the in-between. Iâ€™m a writer. It started in 2007 as a sideline with no financial intention; like most bloggers I just wanted to share something. In my case, I noticed a whole lot more clothing shops specializing in plus size clothing appearing online. This gave me a way to point out what I found.
It almost immediately became more complex as my other values began weaving between my finds, the demands of marketers (but oddly, not my audience) and sometimes flat out conflicting with my values. Yes, I’m a feminist – but why does that mean I can’t enjoy style? Yes, I prefer reduced consumerism but given my maligned niche, body and at-times person sometimes conscious consumption is the only way to take power. The price of research is awareness. The price of awareness is conflict. It may be slave labor that sewed my favorite jeans, that happened to be the only ones I could afford this year after my whole having to buy a house and a car in the same year.
Today I attended the Minnesota Bloggers Conference. What spoke to me the most? The Minneapolite food blogger who wrote about her heart-centered approach to writing. How she ignored SEO, analytics and all that stuff in favor of writing authentically.
It sounded really good.
In the “How to Make Money Blogging” breakout session I had an epiphany:Â I don’t really care about making money from blogging.
In truth, I never have. Sure, money’s nice but my earning attempts are motivated by guilt, not passion.
That’s no place to blog from, ever.
Fat Chic was never meant to be a career. That I was discovered and almost immediately encouraged to make it so has always bothered me. I have a passion for it, but not a monogamous passion. (I really like to get around, and by that I mean intellectually.) It is actually one of those weird blocks I threw up to get in the way of my real career.
As back-asswards as it seems, Iâ€™m making the choice to genuinely commit to my plan A career, the one Iâ€™ve assiduously avoided by haring off with one sideline after another. Fat Chic wonâ€™t disappear â€“ but itâ€™s going to change from the barrage of clothing pictures youâ€™re likely used to. Sure, fashion should be for when I’m young and cute and my other writing for when I’m old enough to be taken seriously. Switching courses like this just as I hit middle age is pure folly. Whatever.
It’s working for Advanced Style. I’ll make a shrine and thank her when I can still come back to the commercial approach to Fat Chic at the end of middle age. In the meantime, I’m making some changes to be true to my own heart.
First, Fat Chic is going to be more personal. Iâ€™ll be taking pictures of myself, writing about my day to day, posting whatever pictures and posts my lovely contributing writers want to do. The Plus Size News Roundup will be part of the bimonthly newsletter (which yes, I will start doing actually bimonthly.)Â Every so often a wild hare may take me. Second, itâ€™s going to be hopefully a little more heart-centered. Iâ€™m going to write about stuff I care about. There will be more Di Being Fat and less plus size industry. This might mean less frequent posts. This might mean the occasional sponsored post. Iâ€™m going to go over my policies and make some decisions in that respect.
I hope you guys are OK with that. Because thatâ€™s where weâ€™re headed.