Fat Chic: It’s not about trying to look thin researches and presents plus size clothing options available on the market today. Established in 2007, it continues to draw 14-15K visitors per month, mostly women between 17 and 50. Fashion features are selected from retailers worldwide – because so few companies provide plus-size options the typical customer is comfortable making international purchases. Clothing featured comes from lines that offer sizing beyond 18.

In addition to presenting clothing, Fat Chic also seeks out plus size women who do awesome things. The Plus Awesome series features athletes, performers, designers and activists who do fascinating things popularly – and incorrectly – believed to be beyond the reach of larger people.

About Diana

The chief writer, organizer and editor of Fat Chic is Diana Rajchel.  Diana happens to be fat. She has a degree in mass communications with a journalism emphasis and more than twenty years experience as a freelance writer and editor. The about page gives a deeper biography.  Guest writers on the blog are hand-picked by her; most she has a personal relationship with spanning years. Fat Chic began because Diana noticed a sudden upsurge in plus size clothing availability around 2007 and wanted to track the new options opening up on the market.


Fat Chic embraces the HAES (Health at Every Size) philosophy as presented by Dr. Linda Bacon. Fat Chic also advocates conscious consumerism – rather than shouting “buy this!” and “sale here!” at every opportunity, the blog presents most of clothing with little comment. The approach is similar to the underwriting rules used in public radio. It is a reference resource. While affiliate linking is used, it is ideally used in cases of women buyign something they already wanted/were looking for. Fat Chic does not believe in the marketing practice of manufacturing need.

We are opposed to companies that start their plus-size labeling at size 12 and stop at 18. Not only is this offensive, it is historically AND factually incorrect, and contributes directly to eating disorders in women worldwide. Women who are really fat know they are fat. Women who aren’t sure if they’re fat… aren’t fat. Marketing to insecurity is deplorable and we will not do it here. This is also a diet-talk free place. Discussions of exercise and sport in larger bodies are welcome.

Fat Chic also opposes violence, physical and social. That means that we do not do outfit critiques nor do we actively seek out people to snark on. Snarking is reserved for public figures that are being jerks.


Fat Chic garnered a mention in the New York Times piece “Plus Size Wars” in 2010. In 2011, the Catalog Project, an attempt to catalog every store offering plus sizes currently available, got a mention in People Style Watch.

For Marketers

Fat Chic welcomes opportunities to review plus size clothing and related merchandise. Opportunities to promote designers, give signal boosts to Kickstarters and to feature creative work by and about plus size women are quite welcome. New stores focusing on plus sizes are especially welcome.

Fat Chic veers away from model searches, contests, sweepstakes and giveaways.  Some is allowed in the newsletter, but it’s not pursued in blog posts. Research demonstrates that these marketing overtures actually generate very little business.

Fat Chic does not, under any circumstances, do text link ads or sponsored blog posts. Diet advertising is banned on this blog. The blog exclusively features stores that offer plus size clothing. If a store stops at size 16, it is not of interest to this blog. The old school magazine rules apply: make sure you craft your pitch to the publication you’re targeting. Sometimes what you suggest just won’t fit the market’s needs at the time.

For Journalists

There’s a lot of angles for stories on the plus-size clothing market and the so-called obesity crisis. Most of what journalists are reporting about obesity is bad science. Also, having an opinion about other people being obese – it’s a dick move. Fat people won’t hurt you by being fat. If you look closely, they aren’t even hurting the healthcare system in America because the United States HAS NO PUBLIC HEALTHCARE SYSTEM. Those who are on assistance have a whole host of other problems – fat is only a small piece of that particular pie; stigma from medical practitioners is the bigger problem in all health issues.

 Editorial Calendar

Fat Chic’s editorial calendar is mostly free-flowing.

  • Mondays: Plus size news roundup
  • February and September: picks from straight size fashion shows for plus size fashion

Appearances, etc.

Fat Chic at this point doesn’t do a lot in the way of plus size fashion shows and the like. The travel budget isn’t there, and Diana engages in a lot of other creative projects at the same time.