Melissa McCarthy’s Old Navy ad is far less creepy than Lana del Ray’s Blue Velvet ad of last year and way less disturbing than the whole racist/misogynist mannequins situation. Even so, here and there I’ve seen a few people in the fatosphere objecting to it. McCarthy is dressed as a frumpy housewife; it looks like she is not wearing a single Old Navy product.
On the one hand, yes, she is gorgeous. On the other hand, McCarthy is a fantastic comic – there’s a reasonable chance she concocted the character she’s playing in the ad herself, just because she really likes playing characters.
Old Navy has been a bit weird about the messages it sends to all its customers, and the message it sends to its plus size customers are so weird that I suspect the entire corporateÂ board needs therapy and medication.Â On the one hand, they relegated all their plus sizes above a 20 to online only. On the other hand, they are one of the few stores that aren’t dedicated to plus sizes only that offer a decent selection of clothing. On the other hand, it’s 50/50 whether the fit or quality is good. Some of my longest lasting pieces have come from Old Navy. So have some of my biggest disappointments. At least, however, they make returns as easy as they can – as long as you supply your own packing tape.
It does raise the question: McCarthy would certainly fit in their plus size clothing – so why not take the opportunity to show her off in one of the cable knit dresses? Why are they so afraid that their straight size customers will bail on the brand if they see their plus size customers dressed well? When in history has this ever happened?
As for McCarthy – I guess I’d have to know what her input into the ad was.
- ‘Mike & Molly': Melissa McCarthy Squared Off Against An Exercise Ball And We All Won(stunningguidance.wordpress.com)
- 16 Women We’re Thankful For(refinery29.com)
- Million Dollar Baby Melissa McCarthy brings the funny for Old Navy’s Black …(adweek.com)
- Melissa McCarthy’s Maxi Coat is Better Than Yours…and Mine.(idiosyncracie.com)